UnJunked Junk Food?

Is this candy good for you?

That was the question I found myself asking as I read the outside of the peanut butter cup bag at a local convenience store. I was seriously asking…the bag caught my eye and I got a little excited! Unreal candies advertises their candy as being unjunked…which would lead many of us to believe that there is now a candy which is somehow healthy for consumption. The video below is a youtube commercial endorsed by a few celebrities.

Tantalizing, isn’t it? But before you sprint to the car and go rushing to the grocery store to stock up on healthy candy, lets give a definition to junk food. Dictionary.com gives this definition:

Food … that is high in calories but of little nutritional value.

If we accept the dictionary’s definition of junk then a food that is “Un-Junked” will be lower in calories and of high nutritional value.

I understand and applaud unreal’s efforts to use all-natural products and I agree that it is a much better choice IF YOU MUST EAT CANDYbut one look at Unreal peanut butter cups nutritional facts compared to Reese’s peanut butter cup nutritional facts and you’ll find the calorie-containing nutrient content to be nearly the same.  In other words, our “unjunked” candy has almost the same quantities of protein, carb and fat as their competitor.

Even their website comparison chart may mistakenly fool a non-health savvy person. Grams of sugar are highlighted in their products, Reese’s and a grape fruit, which is meant to show you the difference in each product  but upon closer examination, we see the sample sizes (shown at the top) are all different and there is no equivalent quantity given for 1/2 grape fruit. If we level the playing field with sample size, Reese’s actually has less fat than unreal, according to caloriecount.about.com.

In my opinion, while this candy would definitely be worthy of the name “all-natural”, the whole advertising campaign could easily mislead a person. While their candy may have less artificial ingredients in it than others, their “unjunked” products should still definately be considered junk food and you should know you’re eating junk food.

Know the facts about the food you eat, some foods are healthy and some foods are “healthier”; but they are not the same.

In good health –

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